MKT 515 Week 11 Final Exam – Strayer New
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Chapter 9 Through 19
Chapter 9
Multiple Choice
1. In global market entry, all of the following
are entry decisions that must be made by
management before entering an international
market EXCEPT:
a.
decide on the time of entry.
b.
decide on the target
product/market.
c. decide on the goals of the target
markets.
d. decide on the mode of entry.
e. decide on the target budget.
2. When marketers are making the decision to
enter an international market or not, the
first step is generally to:
a.
decide on the target budget.
b.
decide on the target
product/market.
c.
decide on the goals of the target markets.
d.
decide on the mode of entry.
e.
decide on the time of entry.
3. When marketers are making the decision to
enter an international market or not, the
final step in the decision process is
generally to:
a.
decide on a control system to monitor the performance of the entered
market.
b.
decide on the target
product/market.
c.
decide on the goals of the target markets.
d.
decide on the mode of entry.
e.
decide on the time of entry.
4. Which of the following most accurately
describes the first step in the market entry
decision process?
a.
Decide on the goals of the target markets.
b.
Decide on the mode of entry.
c.
Decide on the time of entry.
d.
Decide on the target product/market.
e.
Decide on the marketing mix plan.
5. Which of the following is a step in the
market entry decision process?
a.
Forecast a corporate budget.
b.
Conduct a marketing audit.
c.
Decide on a mode of entry.
d.
Review transportation strengths.
e.
Analyze domestic demand.
6. To identify market opportunities for a given
product or service, the international
marketer usually starts off with a large
pool of candidate countries. To narrow
down
this pool, the company will typically do
a(n) _______________________.
a.
internal audit.
b.
external audit.
c.
cross-border budget.
d.
preliminary screen.
e.
econometric analysis.
7. The goals of a preliminary screen to
determine market opportunities are to minimize
mistakes of ignoring countries that offer
viable opportunities for the product and:
a.
offending local governments.
b.
offending local cultures.
c.
offending local merchants.
d.
violating local advertising laws.
e. not
wasting time on countries that offer little or no potential.
8. The four-step procedure that can
be employed for the initial screening process
includes all of the following EXCEPT:
a.
select indicators and data selection.
b.
analyze parallel strengths and weaknesses of the market.
c.
determine the importances of country indicators.
d.
rate the countries in the pool on each indicator.
e.
compute the overall scores for each country.
9. When Colgate-Palmolive sees prospects in
countries with purchasing power as a
major driver behind market opportunities
and Coca-Cola looks at per capita income
and the number of minutes that it would
take someone to work to be able to afford a
Coca-Cola product, they are following
which of the following steps of the initial
screening process for market entry?
a.
indicator and data selection.
b.
analyze parallel strengths and weaknesses of the market.
c.
determine the importances of country indicators.
d.
rate the countries in the pool on each indicator.
e.
compute overall scores for each country.
the following EXCEPT:
a.
select indicators and collect data.
b.
determine importance of country indicators.
c.
hire outside consultants to do a marketing audit.
d.
rate the countries in the pool on each indicator.
e.
compute overall score for each country.
11. When
Coca-Cola looks at per capita income and the number of minutes that it would
take for somebody to work to be able to
afford a Coca-Cola product, the company is
following which of the following steps of
the initial screening process for
market entry?
a.
indicator and data selection.
b.
analyze parallel strengths and weaknesses of the market.
c.
determine the importances of country indicators.
d.
rate the countries in the pool on each indicator.
e.
compute overall scores for each country.
12.
Wrigley, the U.S. chewing gum manufacturer, has not been interested in most
Latin
American markets because many of the local
governments imposed ownership
restrictions. This would be an example of ________________
in markets.
a.
finding opportunities
b.
“weeding out”
c.
cross-fertilization
d.
demand conflict
e.
unfairness
13. One
method of assessing whether a company should enter a foreign market or not is
to use an opportunity matrix. To use such a matrix, the marketer should
assess high,
moderate, and low opportunities as
measured on business and political risk and
___________________ scales or cells.
a.
demand
b.
financial constraints
c.
market opportunities
d.
market sensitivity
e.
distance from home market
14. All
of the following are major external criteria for making a decision as to a mode
of
entry into a foreign market EXCEPT:
a.
company leadership.
b.
market size and growth.
c.
need for control.
d.
government regulations.
e.
local infrastructure.
15. The
key determinant in the market entry choice decisions is the:
a.
risk.
b.
local infrastructure.
c.
flexibility.
d.
internal resources and assets.
e.
market size and growth potential.
16. In the mode of entry, many companies see
liaison office as a low-cost
___________________.
a.
joint venture
b.
export management company
c.
listening post
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