MKT 510 Final Exam – Strayer New
MKT 510 Final Exam
Week 11 Solution – Perfect Score
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MKT 510 Week 11 Final Exam Solution
Multiple Choice Questions
1. Why is China very attractive to marketers
around the world?
A) because it represents a collective approach to
marketing in contrast to the traditional individualist approach used in the
United States and other western cultures
B) Chinese consumers are very brand loyal
C) they are the heaviest users of the Internet
D) Chinese teens are easier to understand because
they are less “trendy” than teenagers from other countries
E) because of its massive population, rising
income, and emerging youth market
Answer: Page: 5 Difficulty: moderate
2. _____ is the study of individuals, groups, or
organizations and the processes they use to select, secure, use, and dispose of
products, services, experiences, or ideas to satisfy needs and the impacts that
these processes have on the consumer and society.
A) Marketing
B) Consumer behavior
C) Psychographics
D) Demographics
E) Psychology
Answer: Page: 6
Difficulty: easy
3. One primary function of Harriet's job is to
study individuals, groups, or organizations and the processes they use to
select, secure, use, and dispose of her company's products and services to
satisfy needs and the impacts that these processes have on the consumer and
society. Harriet works in the field of
_____.
A) social psychology
B) cognitive psychology
C) management
D) consumer behavior
E) organizational behavior
Answer: Page: 6
Difficulty: easy
4. Which of the following is NOT true regarding
consumer behavior?
A) Organizations are applying theories and
information about consumer behavior on a daily basis.
B) It is often necessary to conduct research.
C) Consumer behavior is a complex,
multidimensional process.
D) The overall model of consumer behavior
presented in the text is accurate in predicting consumer behavior.
E) Marketing practices designed to influence
consumer behavior involve ethical issues that affect the firm, the individual,
and society.
Answer: Page:
7 Difficulty: hard
5. Which of the following is a key aspect
regarding consumer behavior?
A) Organizations are applying theories and
information about consumer behavior on a daily basis.
B) It is often necessary to conduct research.
C) Consumer behavior is a complex,
multidimensional process.
D) Marketing practices designed to influence
consumer behavior involve ethical issues that affect the firm, the individual,
and society.
E) all of the above
Answer: Page: 7 Difficulty: easy
6. Which of the following is NOT an application
of consumer behavior?
A) marketing strategy
B) human resource management
C) regulatory policy
D) informed consumers
E) social marketing
Answer: Page: 9-11
Difficulty: moderate
7. Thomas wants to gain a useable understanding
of consumer behavior in order to help him become a more effective marketing
manager. Which application of consumer
behavior does this represent?
A) marketing strategy
B) regulatory policy
C) social marketing
D) informed consumers
E) resource management
Answer: Page: 9
Difficulty: moderate
8. _____ is the application of marketing
strategies and tactics to alter or create behaviors that have a positive effect
on the targeted individuals or society as a whole.
A) Social marketing
B) Consumer behavior
C) Regulation
D) Proactive marketing
E) Ethical marketing
Answer: Page: 10
Difficulty: moderate
9. Mia is concerned how her marketing activities
will affect individual consumers as well as society at large. Mia is implementing _____.
A) conscientious marketing
B) regulated marketing
C) ethical marketing
D) proactive marketing
E) social marketing
Answer: Page: 10 Difficulty: moderate
10. Most economically developed societies are
legitimately referred to as _____ societies.
A) marketing
B) proactive
C) consumption
D) competitive
E) enhanced
Answer: Page: 11
Difficulty: moderate
11. Which of the following is used by firms to
influence consumers?
A) ads
B) packages
C) store environments
D) sales pitches
E) all of the above
Answer: Page: 11 Difficulty: easy
12. To survive in a competitive environment, an
organization must provide its target customers more _____ than is provided to
them by its competition.
A) product
B) service
C) value
D) feedback
E) attention
Answer: Page: 11
Difficulty: moderate
13. The difference between all the benefits
derived from a total product and all the costs of acquiring those benefits is
known as _____.
A) price
B) position
C) consumer behavior
D) customer value
E) equity
Answer: Page: 11
Difficulty: moderate
14. Laurie saved for six months to have enough
money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to
purchase this outfit, but it was worth it to her because it made her feel
beautiful and confident. The difference
between the benefits Laurie perceived from this purchase and the cost to her to
acquire these benefits describes her _____.
A) consumer behavior
B) customer value
C) motivation
D) equity difference
E) perceptual field
Answer: Page: 11
Difficulty: hard
15. It is critical that a firm consider value
from which perspective?
A) the competition's
B) the firm's
C) the customer's
D) the government's
E) the industry's
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